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High street retailers can keep up with ecommerce rivals by investing in their bottom line

 

With the news that 15 high street stores closed every single day in the first half of 2016, PalletTrucksUK, one of the longest standing suppliers of warehouse and manual handling equipment in the UK, has challenged high street stores to invest in their bottom line in order to keep up with their increasingly competitive online rivals.

There’s no denying that online shopping has become the leading retail method for many. Consumers both young and old have reaped the benefits of online shopping for years, while the introduction of next day delivery has been the real clincher for businesses, getting rid of the pet hate for customers waiting for their items to arrive

Despite this however, there are many who still visit shops in search of their next purchase. And these are the people high street businesses can target according to the experts.

Phil Chesworth, Managing Director of PalletTrucksUK, said, “Businesses solely on the high street may be worried about the up and coming festive season as this can often be make or break for them – either pushing up profits and giving them a boost right before the slower months of January and February, or be the final nail in the coffin if they have been struggling.

“Despite reports of online sales increasing almost on a weekly basis, there are still millions who head to the high street when shopping, so it’s important they don’t count themselves out just because they don’t have a large online presence. In fact, the best way to stay competitive is to invest wisely.”

In this competitive marketplace where industries, fashions and trends move very quickly, it’s important for businesses to stay ahead and keep up with this – which is where bottom line investment comes in. By ensuring that logistics equipment is reliable and stock can be moved quickly will ensure it hits the shelves faster than ever – and may even beat the time it takes for a customer to order an item and wait for it to be delivered.

Logistics and warehouse equipment, such as pallet trucks, moving skates and platform lifts, are all key to ensuring distribution centres, warehouses and large stock rooms run efficiently and are able to cope with demand from customers.

“If high street businesses are concerned about the challenge from online companies, now is the time to do something about it,” added Phil. “It really cannot be emphasised enough the importance of improving the bottom line in order to compete with the increasing challengers set by the online industry.”

PalletTrucksUK is made up of industry experts. The whole team know the products inside out and as a result, is able to advise on the best equipment to suit individual needs

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